Insomnia Crüe is a reality inspired by the fusion of Eastern European culture and our philosophy of life. Nothing is ever free. Knowledge and success come through suffering and sacrifice. Insomnia is us, people who have taken control of our reality.
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Win, Lose, Experience. In your own reality, you can do anything. You own your reality for one thing, be who you want to be, not what others have written for you.
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The hunger.
The struggle.
The vision.
INSOMNIA.
This isn't about fashion. It's about identity. Wear what you feel. Be who you are. No filters. No rules.
Insomnia was born from the idea that self-expression should never be filtered.We believe clothes aren't just fashion — they're freedom.
A way to show the world who you are, not who you're told to be.Every piece we drop is a reminder: Win, lose, experience — just make sure it's real.Your world, your rules.
OUR WORLD
01.
the crown
One of the main logos of BRAND is the crown of thorns. The symbol is inspired by the reward after suffering. Our crown is inspired by the combination of the thorn as a symbol of sufferingand the crown as a symbol of success. Coming from an Eastern European culture,the sacrifice of Jesus Christ played avery important role in our lives and this inspired the design of the crown,but the crown is also a symbol of reward after suffering.
02.
The thorn and the wire
They symbolise the sacrifice made for success. They are symbols of suffering. We have chosen the thorn and the wire as the main motifs of the BRAND. We use them in all our products and logos.The thorns and the wire represent suffering. In Insomnia we use them as symbols of sacrifice for success. Without suffering there is no light. Without it, there is no success, good things are worth nothing without a path of suffering to get there.The path to success is the path of suffering, and the path that really matters is not the destination. Your reality is on the road to your destination, not just the destination.
03.
ANGEL
She is the child of Insomnia.
The angel is a grotesque presentation
of a girl who symbolises childlike innocence and feminine pleasure of our reality.
HOME
OF
WINNERS
Budapest
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New York
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Berlin
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Tokyo
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LOCATED IN THE UNITED STATES & HUNGARY, WORKING GLOBALLY. / / 20.5937° N , 160.0150° W
insomnia crüe
